Your Brand Is Your Business - Market It!

4 days ago

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

Continue Reading

Product Safety: What You Need to Know

Apr 03

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...

Continue Reading

Giving Back: The Importance of Corporate Social Responsibility

Feb 26

Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a bett...

Continue Reading

Using Customer Profiles to Find the Perfect Promo Products

Nov 24, 2020

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

Continue Reading

8 Graphic Design Mistakes to Avoid

Nov 17, 2020

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the sa...

Continue Reading

3 Things Every Busy Professional Needs

Nov 02, 2020

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

Continue Reading

Why You Need Promotional Products

Sep 20, 2020

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

Continue Reading

How Promo Products Can Tell Your Brand's Story

Aug 22, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

Continue Reading

What Millennials Want (And How to Work With Them)

Aug 15, 2020

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

Continue Reading

5 Healthy Tips for Business Trips

Aug 07, 2020

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

Continue Reading

5 Tips for Boosting Social Media Engagement

Jul 09, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

Continue Reading

Advice for Getting the Most Out of a Business Trip

May 06, 2020

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

Continue Reading

How to be an Empathetic Leader and Still Get the Job Done

Mar 16, 2020

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

Continue Reading

Imprint Everything: A Guide to Printing Methods

Jan 26, 2020

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

Continue Reading

Your Guide to Promotional Shirts

Dec 28, 2019

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

Continue Reading

5 Ways to Boost Employee Morale

Dec 21, 2019

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

Continue Reading

Customer Experience + Branding: The Relationship Goals of Marketing

Dec 07, 2019

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

Continue Reading

Graphic Design Terms Everyone Should Know

Nov 29, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

Continue Reading

Your Product Decorating Questions Answered

Oct 24, 2019

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

Continue Reading

Why You Should Be Having More Fun at Work

Oct 10, 2019

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

Continue Reading

9 Useful Apps for Sales & Marketing Professionals

Jul 16, 2019

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

Continue Reading

How One Hour Can Determine Your Success

May 27, 2019

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

Continue Reading

How to Juggle Work and Life Balance Like a Boss

Apr 07, 2019

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

Continue Reading

5 Invaluable Marketing Books to Help Grow Your Brand

Mar 31, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

Continue Reading

4 Ways to Improve Communication

Mar 16, 2019

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

Continue Reading

7 Ways to Instantly Make Your Website More User-Friendly

Feb 01, 2019

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

Continue Reading

How to Manage the Workload of a Leader

Jun 24, 2019

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

Continue Reading